Mindbody's Fast Growth in Overlooked Niche

December 22, 2009, Software CEO – - Mindbody Software started in 2001 in what looks like a pretty small niche: appointment scheduling for yoga and Pilates studios.

Not as small a niche as you think.

There are 7,000 yoga and Pilates studios in the United States, co-founder and CEO Rick Stollmeyer says. Add in the related health and wellness sectors Mindbody has begun serving — like skin care and dance studios — and the company has a potential market of a million businesses worldwide.

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